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This book isn't just about being in business; it's about the business of being. But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals.
The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure).
From a business plan and metrics to mission and goals with everything between--investors, clients and customers, marketing strategies, and goodwill development--this book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance "profitability"--body, mind, and spirit.
“Complete with recipes, the imaginative highlight of The Business of Being is the vibrant account of the founding and running of a French restaurant called La Mandarine Bleue. This book is a lucid, step-by-step guide to personal and professional success with vichyssoise mixed in."
“What an interesting, different, and fun book this is! Surely, it can be used to help those who want to be successful entrepreneurs. It can also be used by someone who wants to make their personal life more meaningful and even those who are retired from working."
—New Spirit Journal
“The balance of business advice, life advice, and La Mandarine Bleuekept me reading the whole way; right up to 'Be the bean!'”
—Online Book Club
“Fresh and rewarding! The Business of Being teaches readers how to use business models to journey back to themselves and become people who are authentic, purpose-driven, and creative.”
“In this book, Buchanan teaches you how to change your mindset so that you’re focused on integrity over profit at all costs—and most importantly to embrace the joy of the journey.”
—Working Mother Magazine